We will be the largest street artist hub to browse and hire artists for the purpose of creating authentic art on exterior and interior walls, utility and traffic control boxes, lampposts, street furniture, or even someone’s shelving unit, chair, or garage door. What’s next for the future? How do you see your vision developing? In urban planning, this concept is called “placemaking.” Beautify is here to bring people back by creating experiences, both physical and digital. A mural can change the image of a business with technologies like QR codes, or other location and image recognition software, and transform the opportunities businesses have to promote themselves. We are creating inviting spaces people want to see, spend time at, and take photos and video in front of to share on social media and other channels.īefore the mural, many of these spaces were beige boxes. While there is plenty of research out there that shows this impact, our own research confirmed that the 40-50 murals alone on Lincoln Blvd drove up the streets average business revenue by 5 -10%, with some businesses receiving up to 50% increase. Our clients tell us constantly that without the mural, people would have never known they existed. How exactly does street art help businesses and communities? Aesthetic apathy is the status quo, and we’re here to change that. And boring, bland, or blighted facades are not what people want to see. From safety and economics, to wellbeing and community pride, art is a necessity, not a luxury, and it should be accessible for everyone.Ī major part of our mission is to get the world to realize that what they put on our streets is important for how a community feels and the way its businesses perform. The opportunity for revenue for communities, residents, tourists, businesses, and cities is huge. Long public processes for art curation cost more to curate than the art itself, which results in few new pieces of art. We seem to have become complacent with an abundance of boring, bland, or neglected commercial properties and infrastructure. Beautify Lincoln transformed Santa Monica and Venice into an art hub of Los Angeles, and we played a role in the transformation of the area into what is now called “Silicon Beach.”īeautify was born to generate millions of beautified spaces with ease, give artists a platform to build their careers, help businesses thrive, enable communities to tell their stories with local artists, and let every street, neighborhood, and community be a place where we feel safe and inspired. With a few friends, we created 40-50 murals on the ugly Lincoln walls, creating “hotpots”-places with dense concentrations of artwork. Inspired by my work with my neighborhood association, I created a project called Beautify Lincoln with the aim of using street art to revitalize the area, make it walkable, beautiful, safe, and inviting.
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